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Sushila Susanne Baehr behind a purple Scarf

The Founder.

Namasté, I am Sushila, the creator behind SUSHILA BAEHR – FINEST WRAP COUTURE. Though born in Germany, my heart and soul are deeply intertwined with the vibrant spirit of India—its rich cultural heritage, timeless artistry, and the boundless beauty of nature that inspires me daily.

Raised amidst luxurious fabrics, intricate prints, and patterns, I was drawn to the world of textiles from an early age. Sketching my own designs and handcrafting one-of-a-kind pieces became my life’s elixir. My mother’s exquisite silks ignited my passion for exceptional materials and artisanal craftsmanship—a love that continues to define my creative journey.

With over 25 years of experience in the fashion industry, including as a premium and luxury buyer, I answered my inner calling by returning to my Indian roots and founding SUSHILA BAEHR – FINEST WRAP COUTURE.

Shaped by the fusion of two rich cultures, this brand embodies the essence of East & West United, where the beauty and wisdom of both traditions are intricately woven together into a harmonious expression of art. My vision is to create something truly extraordinary – works of art that blend exclusivity, cultural craftsmanship, and timeless luxury. Our creations are more than just accessories; they are a celebration of individuality and a contribution to a peaceful coexistence of cultures. Crafted with love from the finest cashmere and silk, they are statement pieces that unite masterful cultural craftsmanship and tradition with luxurious comfort in limited editions.

For me, creativity extends beyond art and design—it's about sharing knowledge and inspiring others. As a lecturer and consultant, I am dedicated to empowering individuals to discover their unique talents and express them with authenticity, courage, and optimism.

Sushila Baehr Scarves Lifestyle Shot of blue, taupe and purple Scarf